ABOUT
WHO WE ARE
A pioneer and leader in the automotive industry since 1991, CallSource launched with a mission to revolutionize how dealerships track and manage phone calls. Our early innovations in call tracking, performance analytics, and lead management reshaped how dealers approached customer engagement, helping identify missed opportunities and improve sales outcomes.
As dealership needs evolved, so did we. In 2022, we launched what is now the CallSource Service Retention Center to address a critical industry challenge: low service department connection rates and rising defection. Our platform has expanded to provide actionable insights, hands-on support, and streamlined processes. What began as a solution for handling inbound service calls has since transformed into fully integrated tools to support the entire customer lifecycle.
Today, we combine cutting-edge technology with highly trained call agents and strategic account managers to deliver a true service retention partnership. With over three decades of industry experience and a focus on innovation, CallSource empowers dealerships to turn customers into loyal advocates.
Our mission
Our mission is to help dealerships CONNECT with customers to increase service revenue, RETAIN customers through proactive outreach, and ACQUIRE new customers and inventory with targeted strategies. By combining industry expertise with innovative technology, we empower service departments to deliver exceptional customer experiences and drive sustainable service revenue growth.
Our values
We Are Customer Centric
Everything we do starts with your customer in mind. We prioritize the experience at every touchpoint—because great service isn’t just about answers, it’s about how people feel when they get them.
We Are Data-Driven
We turn information into impact. Our solutions are grounded in real-time data, enabling smarter outreach, better performance, and measurable results.
We Are Engaged with Purpose
We don’t just talk to customers—we connect with them. Through warm, thoughtful communication, our agents become trusted voices of your dealership, creating the kind of experiences that earn loyalty.
We Are Always Evolving
We continuously refine and expand our offerings to meet the real needs of dealers and their customers. Every new service, integration, or feature is developed with long-term value in mind.
We Are True Partners
We’re not a vendor—we’re part of your team. Our success is defined by yours, and we work shoulder-to-shoulder to help you connect, retain, and grow your customer base.
